A smart marketing campaign involves giving out a variety of free items to people at trade shows, conferences and other major events that are sponsored by different businesses. A company can order customized supplies that can be given out as promotional gifts in venues such as sports arenas, stadiums, large parks, universities and convention centers. For example, writing instruments such as pens and pencils make great promotional gifts. These items can be custom labeled with the contact information of a company including the office location, website, telephone numbers and emails. The information can be engraved directly onto the surface of a pen or pencil.
Company representatives also need to have proper identification when working at large events such as trade shows. For example, badge IDs are needed for all agents that work on behalf of a brand. The holders are made from clear plastic material that seals in official ID cards given out by the facilities that host major events and the companies that employ the workers. Badge IDs also need to be clipped onto the clothes of official agents of a company. For example, some badges can be attached directly onto the pocket of a shirt. Sometimes badges are also worn around the neck. Imprinted lanyards are examples of items that can be used to hold ID badges of workers.
Custom lanyards can be personalized with specific graphics that reflect a company’s name and theme. Lanyards can also be given out as promotional gifts to attendees of major events.